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REBRICKULOUS | Live-action Entertainment Series
REBRICKULOUS is LEGO's first live-action branded entertainment series. Debuting in 2017, the series has over 150 episodes and has garnered 100's of millions of views. Its popularity led to development the LEGO Masters series on ABC.
REBRICKULOUS is a Webby-nominated, World Record-breaking series that embraces what it means to build beyond the box.
+HELLO+
I am strategic, creative storyteller and an empathetic leader.
From bricks to blockchains, fashion to film, Emmys to Webbys, mega-brands to startups, copy to Comicon, print to commercial production, youtube to primetime, live-action to animation, education to entertainment – and everything in between, I do it all.
My name is Laura Ferris Norman and I am a mission-driven storyteller: I created LEGO’s first live-action, branded, entertainment series in 2017. I’ve implemented interactive experiences at events like Comic Con and Vidcon and created award-winning global social and master brand campaigns. My career started as an experiential graphic designer in the fashion industry at United Colors of Benetton and I earned my media and content chops in live broadcast at ABC/FOX. I built human connections with LEGO and have seen the future of blockchain technology at Exodus.
Being elected as one of 6 top talents globally for LEGO Agency Talent Team, as well as being nominated to serve on the corporate-wide leadership team– the Playground Builders, taught me invaluable cross-cultural leadership skills. I had the opportunity to define and lead the creative campaigns for LEGO master brand, LEGO Ninjago Movie, LEGO Replay and LEGO Star Wars.
In 2017, LEGO launched its first live-action, unscripted building series, REBRICKULOUS. As the creator and creative director of REBRICKULOUS, I oversaw the production and execution of over 150 episodes, broke a Guinness World Record and competed against a Spike Lee production for Best Entertainment Series (Webby nomination, 2019). Through this platform, we had the opportunity to forge creative partnerships and develop what is now LEGO's corporate-wide influencer strategy.
REBRICKULOUS has been cited by Google and YouTube as the Best-in-Class branded entertainment and the gold standard for authentic influencer brand-integration.
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