REBRICKULOUS | Live-action Entertainment Series
REBRICKULOUS is LEGO's first live-action branded entertainment series. Debuting in 2017, the series has over 150 episodes and has garnered 100's of millions of views. Its popularity led to development the LEGO Masters series on ABC.
REBRICKULOUS is a Webby-nominated, World Record-breaking series that embraces what it means to build beyond the box.
LEGO NINJAGO MOVIE | KNOW NINJA.BE NINJA.
'Be Ninja' was an award-winning integrated campaign for the LEGO Ninjago Movie. This included more than 130 assets, delivered across all global markets. The campaign creative was developed to communicate to both boy and parent The execution implemented a uniquely creative style and tone that garnered social success and resulted in sold-out product world-wide.
BRANDED CONTENT | Short & Medium Form Content
Branded content can tell the story of a brand and create a personality that can build lasting emotional connections. Most companies care only about what they make or what service they provide. Brands are built on both emotion and innovation and staying power is in the stories that are told not the number of products sold.
LEGO IP
Leading transmedia campaigns for some of the world's most iconic intellectual properties has taught me how to integrate my own storytelling perspective into an established narrative. I have led campaigns for LEGO Star Wars, Disney Princess, Batman, and more.
