Through unifying the brand and modernizing the museum's physical appearance, the marine science center will be able to enhance its reputation and its reach. It is important, however, to maintain the same aesthetic style that is appropriate for the Tybee Island area. The goal is to attract tourists, families, and children through vivid color and playful imagery, while maintaining a professional, scientific foundation that creates trust and confidence in the museums mastery of marine life.
By incorporating the laid-back lifestyle of the island with a highly structured exterior design, a cohesive and multi-dimensional brand will both contribute to the island as an informational resource and attraction, as well as reflect positively on the ideals of the community that serves and supports the museum.
marine science center |