BRAND +
STRATEGY

RE-BRAND | MIRO

REPOSITIONED | The Workspace of Innovation

In 2022, Miro was an "online whiteboard". Today, Miro is the "Innovation Workspace". I built and developed teams to roll-out a full-scale rebranding, repositioning, and identity overhaul.

EXPERENTIAL | BENETTON

HYPER-REAL | Innovative Retail + Digital Experience

Working in a multidisciplinary team of architects, interior designers, and fashion merchandisers, we developed concepts for the future of the retail experience that were commissioned for the "Opening Soon" exhibit, produced by the United Colors of Benetton.

Incorporating ultimate consumer consciousness, which is essential to the Benetton brand, we gave the customer the power to influence their surroundings both within the actual retail space, as well as within the virtual retail environment. Through interactive mirror displays, store themes can be chosen or created, photos can be uploaded, and merchandise can be experienced virtually. Handing this kind of power to the consumer poses a risk to traditional corporate structures- a type of risk that the Benetton lifestyle embraces.

REBRAND | BROADCAST

WTGS-FOX | RE-BRANDING

Re-branding WTGS-FOX was both an exercise in visual identity and in auditory and motion branding. Developing a signature sound, consistently branded transitions, and a suite of sub-branded graphic packages were all key components to creating a successful broadcast brand. After the re-branding went live, the network expanded it's younger audience and increased viewership, climbing in the ranks from #3 to #2 in the region.