MARKETING TO MOMS
From 2014-2017, I led internal and external creative teams to develop our communication to millennial moms and expand our girl’s consumer audience. The campaign included cross-platform executions, including broadcast media buys, paid and organic social strategies, and influencer integrations.
Rebuild the World | US Pilot
LEGO Replay is the charitable extension of LEGO's master brand campaign, Rebuild the World. The creative challenge was in creating an awareness video that communicates the initiative. To globalize the asset, this had to be achieved without the use of a script or VO. It also had to relay the call to action to ship your old bricks without references to carbon emissions or a specific charity. With efficiency in mind, the creative was planned to produce a multitude of cutdowns to create new yet familiar content for ad targeting.